Final answer:
Holistic Marketing encompasses Relationship Marketing, Integrated Marketing, Internal Marketing, and Performance Marketing, aiming for a comprehensive approach. It includes engaging with customers, consistency across channels, aligning company members, and measuring marketing outcomes.
Step-by-step explanation:
When discussing Holistic Marketing, the concept generally includes the integration of various marketing strategies to offer a comprehensive marketing approach. The correct answer to what Holistic Marketing includes is b. Relationship Marketing, Integrated marketing, Internal Marketing, Performance Marketing. Relationship Marketing focuses on creating long-term relationships with customers. Integrated Marketing ensures a consistent message across all marketing channels. Internal Marketing is about engaging and aligning the organization's members towards the company's goals. Lastly, Performance Marketing refers to activities that are tracked and measured in terms of performance metrics such as sales or leads.
Intentional marketing, as mentioned in the reference material, involves using specific language and focusing on common interests in marketing materials - like emphasizing gardening over the characteristic of the storyteller (living with autism) - in order to establish a connection with a broader audience.