Question

Rank the three main tendencies of brand loyalty as they relate to Textile Graphix (emotive, evaluative, behavioral ) and include your justification for each ranking .

Then, come up with an advertising plan to promote the tendency you ranked as number one.

Answer 1

The three main tendencies of brand loyalty for Textile Graphix are emotive, evaluative, and behavioral. Evaluative tendency is ranked number one because it is based on rational thought and careful consideration. To promote evaluative tendency, an advertising plan could focus on highlighting the unique qualities and advantages of Textile Graphix products.

Step-by-step explanation:

The three main tendencies of brand loyalty as they relate to Textile Graphix are: emotive, evaluative, and behavioral. Here is the ranking and justification for each:

1. Evaluative: This tendency involves the consumer making a conscious evaluation of the brand and its qualities. In the case of Textile Graphix, customers may compare the quality, design, and price of their products to competitors in order to make a decision. Evaluative tendency is ranked number one because it is based on rational thought and careful consideration.
2. Behavioral: This tendency involves the customer's actual behavior towards the brand, such as repeat purchases or recommending it to others. For Textile Graphix, it could be measured by the number of returning customers or positive word-of-mouth referrals. Behavioral tendency is ranked second because it reflects the actual loyalty shown by customers.
3. Emotive: This tendency involves the emotional connection and attachment that customers have towards the brand. It is ranked third in this case because while emotions can influence behavior, they may not always lead to long-term brand loyalty.

To promote the evaluative tendency as number one, an advertising plan could focus on highlighting the unique qualities and advantages of Textile Graphix products. This could be done through informative advertisements that showcase the superior quality, innovative designs, and competitive pricing. Additionally, customer testimonials and reviews could be included to reinforce the evaluative aspect of the brand. The goal would be to provide customers with the necessary information to evaluate and make an informed decision in favor of Textile Graphix.