Question

Identify the name of the Hierarchy of Effects and the level of consumer involvement based on three components in the following scenarios. Discuss, explain, and elaborate in detail. Lorenza opens a small Italian restaurant on Commercial Drive, Vancouver. He knows how to cook Italian cuisines from his mother who came from Sicily, in Southern Italy. Every week, Lorenzo picks up several items for his restaurant from the supplier, including Sicilian Olive Oil. He frequently chooses the same brand of olive oil from Sicily as routine, over and over again without consideration of other brands from Turkey and Spain. Lorenza has learnt that the olive oil from Sicily is the only and the best in his restaurant kitchen

Answer 1

The scenario describes habitual buying behavior as part of the Hierarchy of Effects model, where Lorenza consistently chooses Sicilian olive oil due to cultural heritage and perceived quality. Persuasion tactics used by roommates include ethos, pathos, and logos to convince for a dinner location. A systematic review presents findings on the environmental impacts of human diets.

Step-by-step explanation:

The scenario presented with Lorenza's Italian restaurant involves the Hierarchy of Effects model in marketing, which describes the process by which consumers respond to marketing messages and make purchasing decisions. The specific level of consumer involvement Lorenza demonstrates is habitual buying behavior, which is characterized by low consumer involvement and routine decision-making. In this case, Lorenza's repeated selection of the Sicilian Olive Oil without considering alternatives from other regions indicates a strong brand loyalty built over time, possibly influenced by the cultural heritage and perceived superior quality of Sicilian products.

In the persuasion context regarding the dinner location, the roommates effectively use ethos, pathos, and logos to convince their friend to go to Emiliano's Pizza Pavilion. Ethos is shown by their prior experience with town's pizzerias, pathos is invoked by highlighting the emotional aspects of the dining experience, and logos is used by emphasizing the value and variety offered by Emiliano's.

The systematic review led by Bingli Clark Chai on the environmental impacts of human diets reveals significant research on how different diets contribute to environmental sustainability. The comprehensive analysis of studies and reviews from various durations and regions provides critical insights into the correlation between diet choices and their ecological consequences.