Final answer:
Hiring an external advertising agency provides a broader range of talent and fresh ideas, although an internal team offers better alignment with the company's culture. An external agency can be particularly effective for large-scale campaigns and new market entries.
Step-by-step explanation:
Choosing Between Internal and External Advertising
When deciding between keeping advertising needs internal or hiring an external agency, one must consider resources, expertise, and business goals. An internal team may be more aligned with the company culture and brand vision, leading to consistent messaging. However, external agencies bring specialized skills, diverse perspectives, and potentially, a higher level of creativity due to their experience with different brands and industries.
If I were to choose, I would lean towards hiring an external advertising agency. This option offers access to a broader range of talent and expertise, which can be advantageous for unique campaigns or when entering new markets. External agencies are often better equipped to handle large-scale campaigns and can bring fresh, innovative ideas that an internal team may lack due to immersion in the company culture.
In summary, while internal advertising teams are deeply integrated into the company, an external agency can often provide the creative spark and diverse experience needed to elevate a campaign. Collecting information and sourcing evidence to support such a decision is crucial, as is considering the potential for groupthink, which seeking outside opinions can prevent. Intentionality and careful planning in the research stage is key to making an informed decision that aligns with the company's advertising objectives.