Final answer:
McDonald's is a utilitarian organization, as people join it for the material reward of earning money, which is different from normative or coercive organizations.
Step-by-step explanation:
McDonald's is an example of a utilitarian organization. According to sociologist Amitai Etzioni, utilitarian organizations are joined to fill a specific material need, such as financial compensation. People join McDonald's as employees to earn money, which is a material reward. This is in contrast to normative organizations, which are based on shared interests and voluntary membership, and coercive organizations, which one must be coerced to join, such as prisons or mental hospitals.
The trend of the McDonaldization of society refers to the increasing presence of the fast food business model in common social institutions, leading to organizations being more standardized and focused on efficiency, predictability, and control.