Final answer:
The correct answer is d. Creating TV spots that will have a good chance at winning industry awards.
Step-by-step explanation:
The correct answer is d. Creating TV spots that will have a good chance at winning industry awards.
When developing a good strategy, it is important to focus on creating a unique and valuable position in the marketplace (a), making trade-offs (b), and creating a platform for media ideas, initiatives, and tactics (c). However, creating TV spots specifically to win industry awards does not contribute to a good strategy as it may divert resources and attention away from achieving the main objective of creating a competitive advantage and meeting customer needs.