Question

Connie, who works for a textbook company, has put together a presentation proposing that the company try to sell its textbooks to the untapped homeschooling market. She needs to present her idea to the executive committee. Considering the content of her presentation, which of the following people on the committee should she most try to influence?

Answer 1

To persuade the textbook company to enter the homeschooling market, Connie should target decision-makers on the executive committee with influence in new market ventures and those receptive to expanding textbook selections.

Step-by-step explanation:

Considering Connie's objective of proposing to the textbook company to tap into the homeschooling market, she should focus on influencing the decision-makers on the executive committee. These might include individuals with the ability to sway decisions in areas related to sales, marketing, product development, or strategic planning. Whoever holds the most influence over new market ventures or those who have shown openness to expanding the selection of textbooks with innovative ideas would be key to her presentation's success. It's also crucial that she addresses potential counterarguments and demonstrates a comprehensive understanding of the homeschooling market to persuade the committee effectively.