Final answer:
The forces that impact PR in the 21st century are globalization, new communications and information technology, and social media.
Step-by-step explanation:
The forces that impact PR in the 21st century are globalization, new communications and information technology, and social media.
Globalization has increased competition between firms by allowing easier access to markets and consumers from different regions and countries. This means that PR efforts need to be tailored to a global audience and take into account cultural differences.
New communications and information technology have revolutionized the way PR is done. With the rise of digital media, PR professionals need to be proficient in utilizing social media, online platforms, and data analytics to reach and engage with their target audience.
Social media has become a powerful force in PR. It has changed the way news and information are delivered and received, and it has given individuals the power to become creators and consumers of content. PR professionals need to be active on social media platforms to monitor and manage their brand's reputation.