Final Answer:
A competitive analysis involves a systematic review of companies that have the potential to steal your customers.
Step-by-step explanation:
Competitive Analysis: This term fills the blank in the sentence. A competitive analysis is a strategic process that involves identifying and evaluating competitors to understand their strengths and weaknesses in comparison to your own business.
Systematic Review: The phrase "systematic review" emphasizes that this process is not haphazard but follows a methodical and organized approach. It typically includes gathering information about competitors' products, pricing, marketing strategies, and overall market positioning.
Companies that have the potential to steal your customers: This part highlights the purpose of a competitive analysis, which is to identify competitors who could attract or win over your customer base. Understanding these potential threats allows a company to develop strategies to retain and grow its customer base.