Final answer:
Keisha, as the public relations manager for the American Red Cross, should plan ahead, control information flow, create a unified message, repeat key messages, and issue press releases to effectively interact with media. She must also consider media selection and use storytelling to enhance public perception and promote the organization's mission.
Step-by-step explanation:
As the public relations manager for the American Red Cross, Keisha might utilize several strategic considerations and communication techniques in interacting with the media. Firstly, planning ahead is crucial, allowing Keisha to align her interviews and information dissemination with the organization's mission and current initiatives. Secondly, she should stay on the offensive, proactively sharing positive stories and developments to shape public perception. She could also control the flow of information to ensure precision and consistency in the messages being delivered.
Other strategies include creating a unified message that is relayed across all channels of communication and repeating key messages to reinforce them with the audience. In practice, this might involve issuing well-crafted press releases that highlight the Red Cross's achievements and initiatives, hosting press conferences to address public concerns effectively, or leveraging moments of high visibility to promote the organization's mission. Additionally, Keisha could manage the narrative through careful media selection, choosing outlets that align with the organization's values and goals.
To enhance public perception, Keisha should be responsive and transparent in her interactions, while also utilizing storytelling to make the impact of the American Red Cross relatable to the public. By articulating clear, consistent messages and engaging with the media thoughtfully, Keisha can promote the Red Cross's humanitarian work and foster public trust and loyalty.