Final answer:
Proctor & Gamble employs a diversification strategy to minimize risk by offering a wide range of products, which can balance market performance and enhance brand presence.
Step-by-step explanation:
Proctor & Gamble's diversification strategy minimizes risk by selling a large number of diverse products. Diversification allows the company to spread out its market risks across different products and sectors. For instance, the performance of their healthcare products may balance out any downturn in their beauty segment, thereby stabilizing overall company performance. In addition to minimizing risk, diversification can also help increase market reach and enhance brand recognition. By offering a variety of products, Proctor & Gamble can cater to a wider array of customer needs and preferences, which can lead to increased sales and business sustainability.