Final answer:
Keisha should consider accuracy, consistency, clarity, and honesty in her communication. She should prepare, stay on message, address concerns, and use stories and examples as communication strategies. Keisha can employ emotional appeal, credibility, visuals, and call to action as messaging techniques.
Step-by-step explanation:
Key considerations:
- Accuracy: Keisha should ensure that the information she provides during media interactions is accurate and factually correct.
- Consistency: Keisha should maintain a consistent message across different media platforms to avoid confusion and reinforce the organization's mission.
- Clarity: Keisha should communicate in a clear and concise manner, using language that is easily understood by the public.
- Honesty: Keisha should be honest and transparent in her communication to build trust with the public.
Communication Strategies:
- Prepare and Practice: Keisha should prepare well in advance for media interactions and practice delivering key messages.
- Stay on Message: Keisha should stay focused on the organization's mission and initiatives, avoiding unrelated topics.
- Acknowledge and Address Concerns: Keisha should be prepared to address any concerns or criticisms raised by the media and the public.
- Use Stories and Examples: Keisha can use compelling stories and examples to make the organization's mission and initiatives relatable to the public.
Messaging Techniques:
- Emotional Appeal: Keisha can use emotional appeals to resonate with the public and create a connection with the organization's cause.
- Credibility: Keisha can highlight the organization's track record and success stories to enhance its credibility.
- Visuals: Keisha can use visuals such as images and videos to support her messages and make them more engaging.
- Call to Action: Keisha can include a call to action in her messaging, encouraging the public to get involved or support the organization's initiatives.