Final answer:
True. Heavy users of a particular product are often a small percentage of the market but account for a high percentage of total consumption.
Step-by-step explanation:
True
Heavy users of a particular product are often a small percentage of the market but account for a high percentage of total consumption. This phenomenon is known as the 80/20 rule or the Pareto principle. It states that approximately 20% of the users or customers are responsible for 80% of the consumption or sales. For example, in a study on tablet owners, the age group of 16 to 29 had a higher proportion of tablet users compared to the age group of 30 and older. This illustrates the concept of heavy users being a small percentage but contributing significantly to total consumption.