Question

According to the VALS segmentation system, ________ are conservative, conventional, and traditional people with concrete beliefs. They prefer familiar, US-made products and are loyal to established brands.

Answer 1

Believers, as identified by the VALS segmentation system, are conservative and traditional individuals who show strong loyalty to familiar US-made products and well-established brands.

Step-by-step explanation:

According to the VALS segmentation system, the individuals you are referring to are described as Believers. Believers are characterized by their conservative, conventional, and traditional values with concrete beliefs. These individuals tend to prefer familiar, US-made products and exhibit a strong sense of brand loyalty to established brands. Their choices are influenced by the tendency for human beings to align themselves with groups with whom they share values and practices. This implies that when targeting this segment, one should focus on the fundamentally conservative nature of their buying patterns, appealing to their preference for tradition and stability in the marketplace.