Final answer:
International marketing is able to retain the basic marketing tenets of value and exchange.
Step-by-step explanation:
The statement 'International marketing is unable to retain the basic marketing tenets of value and exchange' is False.
International marketing is a branch of marketing that focuses on promoting products and services to global markets. While there may be some adaptations and modifications to marketing strategies in international markets, the basic marketing tenets of value and exchange remain relevant.
For example, companies in international markets still need to understand the needs and preferences of their target customers, create value propositions that meet those needs, and establish exchange relationships with customers to generate revenue.