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Since the first McDonald's franchise opened in Des Plaines, Illinois in 1955, the menu has expanded from just milkshakes, burgers, and fries to include breakfast items, chicken, salads, Happy Meals, fish sandwiches and other specialty items because customers asked for them. You can even rent movies through Redbox kiosks in many McDonald's restaurants. The McDonald's organization-wide commitment to researching and responding to customer needs is an example its __________________.

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Final answer:

The McDonald's organization is an example of customer focus and responsiveness.

Step-by-step explanation:

The McDonald's organization-wide commitment to researching and responding to customer needs is an example of its customer focus and responsiveness. By expanding their menu to include breakfast items, chicken, salads, and other specialty items, McDonald's demonstrated their willingness to listen to their customers and adapt to their preferences. This commitment to meeting customer demands has helped McDonald's maintain its popularity and success in the fast food industry.

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