Question

In a contest of 45 different languages covering 60 countries, marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of ___________.

Answer 1

The example provided is an example of cross-cultural marketing, targeting consumers from different cultures, languages, and countries.

Step-by-step explanation:

The example provided in the question is an example of cross-cultural marketing. Cross-cultural marketing refers to marketing efforts that target consumers from different cultures, languages, and countries. In this case, marketers for Axe Apollo invited consumers from 60 different countries, with 45 different languages, to fill out an 'astronaut profile'. This demonstrates a cross-cultural marketing strategy, aiming to engage with a diverse group of consumers.