Final answer:
Ethnocentrism is the conscious or unconscious reference to one's own culture when making decisions in a host country. It involves evaluating and judging another culture based on one's own cultural norms.
Step-by-step explanation:
The conscious or unconscious reference to one's own national culture, to home-country norms, values, as well as to one's knowledge and experience in the process of making decisions in the host country is known as ethnocentrism.
Ethnocentrism is the belief or attitude that one's own culture is better than all others. It involves evaluating and judging another culture based on one's own cultural norms.
Examples of ethnocentrism include considering another culture as inferior because their driving norms are different or labeling parts of Asia as the 'Far East'. Ethnocentrism can hinder one's ability to appreciate and understand other cultures and ways of doing things.