Question

Cherry Computers had difficulties when it first entered the Japanese market with its CheriTec computers. Some of its computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be an insignificant problem in the U.S., it was certainly a cause of concern in quality-conscious Japan. Which of the following components of the product component model should Cherry Computers concentrate on to fix this problem?

1) Product design
2) Packaging
3) Marketing
4) Price

Answer 1

To resolve the dissatisfaction of customers in Japan, Cherry Computers should focus on improving their product packaging, as it's crucial for market acceptance in Japan.

Step-by-step explanation:

Cherry Computers faced customer dissatisfaction in Japan due to damaged instruction manual packaging, which is critical in the quality-conscious Japanese market. To address this issue, Cherry Computers should concentrate on improving their packaging. Packaging not only protects the product but also conveys the company's attention to detail and commitment to quality, both of which are highly valued in Japan. By enhancing the packaging of their CheriTec computers, Cherry Computers can align better with Japanese market expectations and reduce the incidence of product returns.