Question

Nike recently adopted the slogan "Here I am" for its pan-European clothing advertising targeting women. The decision to drop the famous "Just do it" tag line was based on the research indicating that:

1) the famous slogan did not have accurate translation in European languages.
2) Europeans do not like tag lines that portray American thinking.
3) college-age women in Europe are not as competitive about sports as men are.
4) the old slogan conveys superiority of men over women.
5) European women want to differentiate themselves from men.

Answer 1

Nike adopted the slogan "Here I am" for its pan-European clothing advertising targeting women due to various reasons, including the lack of accurate translation of the old slogan in European languages and the desire to differentiate European women from men.

Step-by-step explanation:

The decision to drop the famous "Just do it" tagline and adopt the slogan "Here I am" for its pan-European clothing advertising targeting women was based on various factors. The research indicated that the famous slogan did not have an accurate translation in European languages, which led to the need for a new slogan. Additionally, it was found that European women wanted to differentiate themselves from men, and the old slogan conveyed the superiority of men over women. Therefore, Nike made the strategic decision to choose a new slogan that would be more inclusive and appeal to the target audience.