Question

The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:

1) geocentric orientation
2) regiocentric orientation
3) polycentric orientation
4) ethnocentric orientation
5) poor globalization orientation

Answer 1

The example provided illustrates a polycentric orientation, where Japanese companies focused on the domestic market and missed out on global opportunities.

Step-by-step explanation:

The example provided in the question illustrates a polycentric orientation. Polycentric orientation refers to a strategy in which a company focuses primarily on the domestic market and disregards global opportunities. In the given example, Japanese companies like Toshiba and Sharp prospered by focusing solely on the domestic market and missed the chance to compete with global market leaders like Nokia, Motorola, and Samsung.