Final answer:
Combining 'arguments' and 'emotion' can lead to persuasion, utilizing both factual data and emotional appeal to change attitudes and behaviors effectively.
Step-by-step explanation:
The phrase 'arguments plus emotion equals persuasion' reflects a common framework used in the context of rhetoric and communication. In persuasive communication, strong arguments (logic, facts, evidence) are often combined with emotion (affective appeal) to effectively persuade someone. This approach utilizes the central route to persuasion, which involves the use of data and facts to convince people of an argument's worthiness, and the peripheral route, which appeals to emotions and values.
For instance, when a car company advertises a new vehicle, it might use facts about the car's safety features and fuel economy alongside emotional appeals that connect the car to feelings of security and environmental responsibility to persuade consumers.
Persuasion can also be understood from a psychological viewpoint, where it represents a change in attitudes, beliefs, and behaviors due to communication. The effectiveness of persuasive messages commonly depends on factors such as the source's credibility, the message's logic, the audience's values, and emotional appeals. Understanding these components is crucial for anyone involved in marketing, campaigning, or any other activity that requires altering attitudes or behaviors through communication.