Final answer:
In smaller, new venture firms, returns are sometimes measured in terms of the amount and speed of growth.
Step-by-step explanation:
In smaller, new venture firms, returns are sometimes measured in terms of the amount and speed of growth. This means that the success of the firm is evaluated based on its ability to grow quickly and generate significant returns for investors. While other measures such as return on assets, return on equity, and return on sales are commonly used in larger, more established firms, smaller ventures prioritize growth as a key indicator of success.