Final answer:
Bundling is the tactic used when a company packages multiple products together at a lower price. It offers consumers the benefit of obtaining multiple products for a better price.
Step-by-step explanation:
The tactic referred to when a beauty products manufacturer packages its face wash and facial moisturizer together for a price lower than what it would cost to buy the products separately is called bundling. Bundling is a marketing strategy used by companies to offer a package deal where multiple products are sold together at a discounted price. This strategy provides consumers with the advantage of acquiring multiple products for a better price.