Final answer:
Attitudes are evaluations or feelings toward a person, idea, or object. They can be influenced by external and internal factors, and can change through cognitive dissonance.
Step-by-step explanation:
Attitudes are our evaluations or feelings toward a person, idea, or object and typically are positive or negative. Our attitudes and beliefs are influenced not only by external forces, but also by internal influences that we control. An internal form of attitude change is cognitive dissonance or the tension we experience when our thoughts, feelings, and behaviors are in conflict.