Final answer:
Brands like BMW and Apple build a strong relationship with their clients by conveying a personality that evokes trust and pride, ensuring a good reputation that encourages repeat business and justifies premium pricing.
Step-by-step explanation:
Brands like BMW and Apple are successful in their competitive markets because they convey a personality that builds a relationship with the clients.
When speaking of social marketing, the use of a symbol or figurehead—like Apple's bitten apple logo—can evoke positive emotions and a sense of connection among consumers.
By creating a sense of trust and pride in their products, brands can foster loyalty and encourage repeat business. This good reputation leads to customers who are less concerned about product quality issues due to their confidence in the brand's concern for its reputation, often translating to a willingness to pay a higher price for the assurance of quality.
Furthermore, the concept of ethos, which involves establishing an authoritative voice that elicits trust, supports the idea that a strong and positive brand personality creates a bond that goes beyond mere transactions.
This relationship plays an equally vital role in the professional world where personal connections, trust, and recommendations can significantly impact employment and business dealings.