Final answer:
Yes, when gathering initial information, the team should conduct an inventory and assessment of existing marketing activities. Hence the correct answer is option 1
Step-by-step explanation:
Yes, when gathering initial information, the team should conduct an inventory and assessment of existing marketing activities. This is important because it allows the team to evaluate what marketing strategies and tactics have been used in the past, what has been successful, and what may need improvement. By analyzing existing marketing activities, the team can identify opportunities for growth and make informed decisions about future marketing efforts.
Hence the correct answer is option 1