Final Answer:
Psychographic segmentation divides buyers into different segments based on lifestyle or personality characteristics. so the correct option is C. Psychographic.
Step-by-step explanation:
Psychographic segmentation focuses on dividing buyers into segments based on their lifestyle, values, interests, and personality traits. This method goes beyond demographic factors like age, gender, or income, delving into the psychological aspects of consumer behavior. Let's break down the components:
Psychographic Segmentation: This is the core concept in the final answer. It involves categorizing consumers based on their attitudes, values, interests, and lifestyle choices. Advertisers and marketers use this information to tailor their strategies to specific consumer groups.so the correct option is C. Psychographic.
Divides Buyers into Different Segments: This emphasizes the key outcome of psychographic segmentation—creating distinct groups of consumers with similar psychological profiles. Understanding these segments helps businesses customize their marketing efforts for better resonance.
Based on Lifestyle or Personality Characteristics: This clarifies the specific criteria used in psychographic segmentation. Lifestyle choices and personality traits become the defining factors for grouping consumers.