Final answer:
To best sell a product, it's important to focus on the benefits it offers to the customer, which provide value beyond the basic features. Benefits such as cost savings, convenience, and health improvements are key selling points. Locations can also be described in terms of benefits, like convenience and lower operating costs.
Step-by-step explanation:
The BEST way to sell a product is to show its benefits. While features are the physical aspects or capabilities of a product, such as an unbreakable bottle, nonstick surface, or freezer-to-microwave usability, benefits explain how these features provide value to the customer. For example, an unbreakable bottle means that you won't have to spend money replacing it if it falls, while a nonstick surface means easier cleaning and less oil needed when cooking, which can lead to healthier eating.
A firm's location might also be framed as a benefit. A gas station at a busy intersection benefits customers by providing ease of access and convenience, and thus might be preferred over less accessible stations. Similarly, being located close to a car factory means shorter supply chains for a manufacturer, which can mean faster delivery and possibly lower costs.