Final answer:
The use of technology in customer relationship management (CRM) has greatly impacted businesses. CRM technology helps companies manage and analyze customer data, improve customer service, and enhance customer engagement.
Step-by-step explanation:
The use of technology in customer relationship management (CRM) has greatly impacted businesses. CRM technology helps companies manage and analyze customer data, improve customer service, and enhance customer engagement. It allows businesses to track customer interactions, identify trends and patterns, and personalize their marketing and sales efforts.
For example, CRM software can track customer purchases and preferences, allowing businesses to send targeted offers and recommendations. It can also provide real-time analytics on customer behavior and satisfaction, helping businesses make informed decisions.
Overall, technology in CRM has revolutionized the way businesses interact with customers, making it more efficient and personalized.