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What factors describe Generation Z shoppers during their in-person shopping experience ('bricks and boards')?

User Karma Yogi
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Final answer:

Generation Z shoppers in-person shopping experience is characterized by a preference for local retailers, a desire for unique experiences, and a reliance on technology.

Step-by-step explanation:

Generation Z shoppers, defined as those born between 1997 and 2012, exhibit certain factors during their in-person shopping experience. These factors include a preference for small, local retailers over large chains, a desire for unique and personalized shopping experiences, and a reliance on technology. Generation Z shoppers are more likely to base their decisions on factors such as social media influence, online reviews, and convenience.

User Francina
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