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What is it called when a customer buys something they did not plan on buying until they saw it?

User Ryan Clark
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Final answer:

Consumer surplus is the term used by economists to describe what happens when a shopper gets a "good deal" on a product.

Step-by-step explanation:

The term that an economist would use to describe what happens when a shopper gets a "good deal" on a product is "consumer surplus." Consumer surplus is the difference between the price a consumer is willing to pay for a product and the actual price the consumer pays for it. When a shopper gets a good deal on a product, they are able to purchase it at a price lower than what they were willing to pay, resulting in consumer surplus.

User Tobias Geiselmann
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