Final answer:
The requirement for customers to log-in online has both positives, such as personalized shopping and increased security, and negatives, like potential inconvenience and discouragement from purchase. It is viewed differently depending on the perspective of consumers and businesses.
Step-by-step explanation:
The requirement of log-in for online customers is a subject of debate. On one hand, it can be viewed as good because it can personalize the shopping experience, increase security, and provide businesses with valuable customer insights. For instance, when customers log in, their preferences and shopping history can be used to suggest relevant products, which can lead to a more satisfying shopping experience.
On the other hand, some may see it as not good due to potential inconveniences like the extra time it takes to log in or create an account, and it could dissuade customers from making a purchase.