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What are the five needs of every customer?

1) Service, Price, Quality, Action, and Appreciation
2) Product, Promotion, Place, Price, and People
3) Advertising, Sales, Distribution, Pricing, and Branding
4) Research, Development, Production, Marketing, and Sales

User Adam Reed
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1 Answer

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Final answer:

The options provided do not exactly list established customer needs frameworks, but 'Product, Promotion, Place, Price, and People' corresponds to components of the marketing mix. The needs of service, price, quality, action, and appreciation significantly shape customer satisfaction and brand loyalty.

Step-by-step explanation:

The five needs of every customer can be understood through a variety of frameworks, but none of the options provided directly list the categorically acknowledged five needs. However, the closest to an established marketing mix would be Product, Promotion, Place, Price, and People, which aligns with a famous marketing theory known as the 7 Ps (the original 4 Ps plus Process, Physical evidence, and People). In practice, the needs of customers often relate to service, price, quality, action, and appreciation; these factors contribute to the overall customer experience and satisfaction.

For example, customers typically look for good customer service that addresses their needs efficiently and respectfully. They assess the price point of a product or service to ensure it offers value for money. Quality is also crucial, as it impacts the performance and durability of what they purchase. Moreover, action, such as prompt service and issue resolution, as well as appreciation, shown through loyalty rewards or personalized attention, can enhance customer satisfaction and loyalty. It's not just the tangible aspects of a product that matter but also the intangible aspects, such as a brand's reputation or the individual's preferences shaped through advertising, that can create strong brand loyalty.

User Bjoernz
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