Final answer:
To better serve a customer, a representative should be aware of the customer's satisfaction, company's policies, and legal implications, but not necessarily the competitor's strategies.
Step-by-step explanation:
Before breaking or bending an existing service rule in order to better serve a customer, a representative should be aware of each of the following EXCEPT:
- Customer's satisfaction - a representative should always consider the customer's satisfaction when making decisions related to service rules.
- Company's policies - a representative should be aware of the company's policies and guidelines to ensure they align with them.
- Legal implications - understanding the potential legal consequences of breaking service rules is crucial for representatives.
- Competitor's strategies - while knowing competitor's strategies can be valuable, it is not directly related to breaking or bending service rules.