Final answer:
The Nike swoosh symbolizes motivation, drive, and athletic excellence, representing the company's commitment to inspiring and innovating for athletes. It is explained to salespeople that it stands for more than a logo but a promise of quality and boundary-pushing in sports.
Step-by-step explanation:
At sales conventions, such as one in Chicago, the Nike swoosh is often presented not just as a logo but as a symbol that stands for the motivation and drive inherent in the athletes the brand represents. This representation ties together the company's mission to bring inspiration and innovation to every athlete in the world with the visual identity of their brand. The swoosh epitomizes athleticism and performance, and it reflects Nike's commitment to excellence. Salespeople are told that the swoosh is more than just a logo; it's a promise of quality and the pushing of boundaries within the sportswear industry.