Question

Which e-commerce business model is most likely used by Monster?

a) Business-to-Business (B2B)
b) Business-to-Consumer (B2C)
c) Consumer-to-Business (C_2B)
d) Consumer-to-Consumer (C_2C)

Answer 1

Monster, likely Monster Energy, uses the Business-to-Consumer (B2C) model, selling energy drinks directly to individual consumers, differing from B2B, C2B, and C2C models.

Step-by-step explanation:

The e-commerce business model most likely used by Monster, assuming we are referring to Monster Energy, is Business-to-Consumer (B2C). The B2C model entails a business selling goods or services directly to the end consumer. In the case of Monster Energy, the company produces energy drinks which are then sold to individual consumers through various retail channels, both online and in physical stores.

This is different from Business-to-Business (B2B), where transactions are conducted between companies, Consumer-to-Business (C2B), where individuals sell goods or services to companies, and Consumer-to-Consumer (C2C), where transactions occur between consumers, often facilitated by a third-party platform.