Final answer:
Primary research refers to the process of collecting data directly from the source. This method has several advantages, including the ability to obtain fresh and tailored data that is specific to the research question or objective, as well as the ability to have greater control over the research process and the quality of the data collected.
Step-by-step explanation:
Primary research is the acquisition of original data from the source. Primary research has several advantages, including:
Primary research enables researchers to obtain data that is particular to their study subject. They can create their own surveys, interview questions, or experiments to collect the most current and relevant information
.Researchers have total control over the strategy, technique, and data-gathering process when performing primary research. This enables them to confirm the data's quality and authenticity.