Final answer:
The GDPR is designed to protect individuals' data privacy and rights by establishing strict rules for gathering and processing data about citizens.
Step-by-step explanation:
The GDPR, as explained in the essay "Understanding the General Data Protection Regulation: A Primer for Global Publishers," is designed to protect individuals' data privacy and rights.
It establishes strict rules for gathering and processing data about citizens, applying to both private businesses and government agencies. The GDPR aims to provide comprehensive protection to individuals by ensuring that their personal data is handled responsibly and securely.