Final answer:
Franchise films such as "Jaws" decreased creativity in filmmaking because the success of these films led studios to prioritize predictable formulas over innovative storytelling to ensure box office success.
Step-by-step explanation:
Franchise films like "Jaws" were immensely popular, but they also led to a decrease in creativity in filmmaking due to high box office returns for the studios. The success of these blockbusters prompted studios to prioritize a formula that would guarantee financial success, often at the expense of innovative storytelling. In an environment where sequels, special effects, and adherence to successful themes became commonplace, creativity in narrative and cinematic technique often took a back seat.
This phenomenon can be related to the movie business dynamics described where major studios focus on producing films that are not too far different from past hits to minimize risks. As a result, many films conform to specific genres or follow-ups that studios know will draw audiences based on previous successes. The aspiration for profitability ends up influencing many parts of the production, including story selection, casting, and even the use of cinematic technologies.