Final answer:
A promoter is a DNA sequence where the transcription machinery binds and initiates transcription.
Step-by-step explanation:
Promoter is the answer to your question. A promoter is a DNA sequence where the transcription machinery binds and initiates transcription.
It is usually found upstream of the gene it regulates. The specific sequence of a promoter is important as it determines how frequently the corresponding gene is transcribed. Promoters in prokaryotes have consensus sequences at -10 and -35 positions, while eukaryotic promoters are larger and more complex.