Question

Which of the following is an example of an organization analyzing predictive behavior with the goal of creating new offerings?

a) Customer surveys
b) Data mining techniques
c) Market segmentation analysis
d) A/B testing

Answer 1

Data mining techniques are used to analyze predictive behavior to create new offerings by collecting and organizing data to predict customer behavior and inform new product development.

Step-by-step explanation:

The example of an organization analyzing predictive behavior with the goal of creating new offerings is b) Data mining techniques. These techniques involve collecting and organizing data to understand patterns and trends that can predict future customer behavior. Once predictive models are built using data mining, they can inform the development of new products or services tailored to anticipated customer needs or preferences, enhancing the ability to offer targeted and effective new solutions to the market.