Question

Ramia has been assigned the responsibility of managing social media for her employer, a garage door sales and service company. Which of the following is not true regarding social media?

a) Social media enhances brand visibility.
b) Social media can be a platform for customer engagement.
c) Social media has no impact on business success.
d) Social media allows real-time comμnication with customers.

Answer 1

The statement that 'Social media has no impact on business success' is untrue as social media considerably enhances brand visibility, customer engagement and enables real-time communication with customers, thus playing a significant role in today's business success. Option c is correct.

Step-by-step explanation:

Ramia has been given the task of managing social media for a garage door sales and service company, and understanding the impact of social media on business is crucial.

The statement 'Social media has no impact on business success' is not true, as social media plays a significant role in today's business landscape.

It not only enhances a brand's visibility but is also a powerful platform for customer engagement and allows for real-time communication with customers.

Additionally, social media can speed up awareness about issues, help leaders emerge, and aid in demonstrating professional skills and expertise in the job market.

In contrast to Malcolm Gladwell's 2010 view that social media only increases participation and not engagement, real-world examples have shown that social media can be instrumental in creating social awareness and effecting change. While the platform can have its pitfalls, the ability to navigate it effectively and responsibly is key for businesses to leverage its potential.

Hence, option c is correct.