Question

Incorporating machine learning into marketing activities faces challenges, with recent research suggesting certain tasks are harder to automate. Which of the following is one such challenging activity?

a) Social Media Management
b) Email Marketing
c) Customer Segmentation
d) Data Analysis

Answer 1

Customer segmentation is a challenging activity in incorporating machine learning into marketing activities.

Step-by-step explanation:

One challenging activity in incorporating machine learning into marketing activities is customer segmentation. Customer segmentation involves dividing a company's customer base into specific groups based on common characteristics such as demographics, behaviors, or preferences. Determining these segments manually can be a complex task, and using machine learning algorithms to automate the process can face challenges due to the complexities and nuances involved in accurately identifying and categorizing customers.