Final answer:
Marketing objectives for Hilton are broad goals like enhancing brand recognition, while advertising objectives are narrower, aiming for specific targets like reaching a certain audience with a campaign.
Step-by-step explanation:
Marketing Objectives vs. Advertising Objectives for Hilton
Setting marketing objectives and advertising objectives is crucial for the success of a company like Hilton. Marketing objectives are broad goals that align with the business plan and might include increasing market share, enhancing brand recognition, or boosting customer loyalty. Advertising objectives, however, are more specific and measurable; they focus on creating awareness and persuading potential customers to make a reservation with Hilton. A sound marketing plan for Hilton would integrate both sets of objectives to steer their overall promotional strategies and tactics.
For example, Hilton's marketing objective may aim to increase overall occupancy rates by 10% in the next fiscal year, and to support this goal, their advertising objective might be to reach 20 million potential customers through a targeted digital marketing campaign.