Final answer:
The interactive video ad format is optimized to drive action and make it easier for potential customers to take meaningful actions.
Step-by-step explanation:
The video ad format optimized to drive action and make it easier for a potential customer to take meaningful actions that can be measured is the interactive video format.
Interactive videos engage viewers by allowing them to interact with the content, such as making choices, exploring different features, or clicking on hotspots for more information.
This format provides a more immersive and personalized experience, increasing the likelihood of the viewer taking meaningful actions and providing measurable data for the effectiveness of the ad.