Final answer:
Network firms enhance capabilities by cooperating to share resources such as expertise, technology, or client lists. This strategy differs from product bundling, which combines products or services for a better price. Both methods aim to improve service quality and competitiveness in the marketplace.
Step-by-step explanation:
Network firms are companies that work together to enhance their capabilities and competitive edge by sharing resources, information, or technology. This cooperative approach allows them to offer more comprehensive professional services, potentially at a competitive pricing similar to the concept of product bundling.
Product bundling is when a firm offers multiple products or services together, often at a discount compared to purchasing them separately. For example, cable companies might bundle cable, internet, and phone services. While bundling provides consumer advantages and can be more economical, network firms share resources like expertise and technology to improve service quality and reach, without necessarily offering a discount.
Overall, networking among firms and bundling are strategies used to enhance business offerings and competitiveness. The resources shared among network firms could include knowledge, technology, client lists, or research capabilities. These shared elements enable them to better serve their clients and operate more efficiently in the market.