Final Answer:
The new rules of marketing and PR mean that marketers are less dependent upon journalists is false. so the correct answer is false.
Step-by-step explanation:
The statement is false. The new rules of marketing and PR do not imply that marketers are less dependent upon journalists. In fact, these rules emphasize the importance of content creation and dissemination through various channels, including traditional media. While it's true that digital marketing has provided marketers with direct avenues to reach their audience, journalists and media outlets remain influential in shaping public opinion and providing credible sources of information.
In the evolving landscape, a successful marketing strategy often involves a symbiotic relationship with journalists. Marketers aim to create compelling stories and content that can attract media attention, leading to increased visibility and credibility. Journalists, on the other hand, rely on marketers for access to timely and relevant information. Both parties can benefit from this collaboration, as marketers gain media coverage, and journalists get access to valuable content.
This interdependence highlights the continued significance of journalists in the marketing and PR ecosystem. Rather than diminishing their importance, the new rules acknowledge the evolving dynamics of media consumption and emphasize the need for strategic collaboration between marketers and journalists.