Question

To collect how many times users downloaded a product catalog, what would you set up? Custom Dimension Calculated Metrics Custom Report Event Tracking

Answer 1

To track how many times a product catalog is downloaded, set up Event Tracking in a web analytics platform. This involves adding tracking code to your website and configuring the event parameters in G Analytics to record each download occurrence.

Step-by-step explanation:

To measure how many times users have downloaded a product catalog, you should set up Event Tracking in your web analytics platform, such as G Analytics. Event tracking allows you to record user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all typical actions you might want to track as Events.

Here's a step-by-step guide on how to set it up:

1. Go to your G Analytics account and navigate to the Admin section.
2. Under the Property column, click on "Tracking Info" and then "Tracking Code" to ensure that the tracking code is installed on your website page where the catalog is available for download.
3. Go to the "Events" section in G Analytics, where you can set up new event tracking parameters.
4. Define the category (e.g., 'Catalog'), action (e.g., 'Download'), and label (e.g., the name of the product catalog) for the event you wish to track.
5. Implement the event tracking code on your website. This might involve adding JavaScript code to the link or button that triggers the download of the product catalog.
6. Test the implementation to ensure that the event is being captured when users download the catalog.

By setting up event tracking, you can monitor the success of your product catalog and understand user engagement. Other options like Custom Dimension, Calculated Metrics, and Custom Report are useful for other types of analysis but for tracking downloads, Event Tracking is the most suitable.