Question

maribel, a sales analyst at buymore, wants to capture and store consumer data to create and maintain customer profiles. doing this would allow her to study the data to identify purchasing patterns and buying habits. this information could then be used by the marketing team to target marketing campaigns at specific segments of customers. what type of software should she use for this purpose?

Answer 1

Maribel should use Customer Relationship Management (CRM) software to capture and maintain customer profiles, analyze data, and facilitate targeted marketing campaigns by her company, Buymore.

Step-by-step explanation:

Maribel, a sales analyst at Buymore, should consider using a Customer Relationship Management (CRM) software for the purpose of capturing and storing consumer data to create and maintain customer profiles. Such software is specifically designed to handle various aspects of customer data and interactions, allowing a business to analyze purchasing patterns and buying habits effectively. CRM systems offer tools to segment customers, track sales, and implement targeted marketing campaigns.

The CRM tool can help Maribel and the marketing team at Buymore to conduct data analysis and market segmentation. This insight is essential in tailoring marketing efforts to specific customer groups, ensuring that the marketing campaigns are more effective. With a CRM, Maribel would be equipped to not only understand the current consumer base but also predict future trends and customer behaviors, thus aiding Buymore in making data-driven decisions.